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E-What?

eWhat

A Guide to the Quirks of New Media Style and Usage

From the editors of EEI Press    Price: Unavailable

Table of Contents
Foreword

To: EEI Press <press@eeicom.com>
Subject:   Tricky question
 
We were just sitting around the office debating whether sentences can ever begin with a lower-case letter. Then I saw the latest issue of The Editorial Eye [published by EEI Press] on my desk. I said, "THEY would know!" Please weigh in on our debate. Our editors want to start sentences with a lower-case letter when a business spells its name with an initial lower-case letter: eLocal.com. Should a sentence ALWAYS start with a capital letter?*

If you write or edit publications that ever mention computers, new media, or the Internet, E-What? can help you make sure that style and usage issues don't get in the way of your readers.

Traditional style guides simply can't keep track of newly coined Web-related terms. And computer dictionaries aren't helpful for making consistent editorial decisions about questions like: Is it media is or media are? an URL or a URL? Web site or website? (*And yes, you still need to start a sentence with a capital letter.)

Consistency is your goal — but IT keeps changing.

Whether you are a content creator actively involved in IT (information technology) or you write and edit publications for or about new media, you need up-to-the minute information about styling rules and workarounds for your next encounter with mid-capped trade names and verbed nouns. E-What? explains how to:

  • Keep punctuation, capitalization, and compounding consistent
  • Format Internet addresses and bibliographic citations
  • Finesse abbreviations, odd trade names, and troublesome IT terms
  • Write for a Web audience that may be international
  • Pick your style battles (many "rules" are a matter of preference)
  • Conserve the rules of English usage that still apply
  • Create your own style guide — and ensure that it gets used
  • Enhance the readability of online content

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