Desperately Looking for Help with E-Style Inconsistencies?

EEI Press guide slated for summer 2000 takes on new media usage quirks

EI Press, a division of EEI Communications, in Alexandria, Virginia, announces the forthcoming publication of E-What? A Guide to the Quirks of New Media Style and Usage. Much-anticipated by editors and writers everywhere, this plainspoken guide is full of clear examples and the sound, practical advice that all EEI Press publications typify.

E-What? provides up-to-the-minute information about the styling endorsed and practiced in most Web and mainstream print publications. The logic behind many of the rules is explained, and workarounds for arbitrary usage can be adapted for the next crop of neologisms around the bend.

"Traditional style guides aren't obsolete, but they must be supplemented-they simply can't keep track of how to style Web-related terms and newly coined technical names and jargon," says Robin A. Cormier, vice president for EEI Communications. "Usage is evolving so fast in IT and new media-related fields. Is it 'an URL' or 'a URL'? 'Media is' or 'media are'? Computer dictionaries aren't helpful for making consistent editorial decisions like that -- and regular dictionaries lag years behind the style issues right in front of all of us. Our trade publishing wing, EEI Press, created E-What? to bridge that gap."

"The need was clear," agrees Claire Kincaid, president of EEI Communications. "Our clients asked us to publish a guide like this-and we wanted one, too, so we said let's do it! Editors, writers, and content creators actively involved in information technology or writing and editing for new media publications will be able to achieve the consistency that has escaped them up till now."

E-What? can help make sure that style and usage issues don't get in the way of readers. E-What? makes it easy to apply the rules for consistent punctuation, capitalization, and compounding; format Internet addresses and bibliographic citations; handle abbreviations, names, and jargon; and build in the key elements of onscreen legibility and good writing for the Web. A glossary of troublesome terms and a how-to checklist for creating an online style guide make the guide especially useful.

To order today for $29.95, use the secure online form or call (800) 683-8380
EEI Press, 66 Canal Center Plaza, Suite 200
Alexandria, VA, 22314-5507
press@eeicom.com
tel (703) 683-0683; fax (703) 683-4915

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EEI Press, in Alexandria, Virginia, is a division of EEI Communications, the oldest and largest full-service communications firm on the east coast. EEI Press publishes The Editorial Eye newsletter and desk references, textbooks, and self-instructional manuals for editorial professionals of every stripe, at all stages of their careers, in every publishing context. EEI Press books have been adopted as training resources by universities and colleges, as well as by corporations, government agencies, and publishing houses.

For more information, contact Merideth Menken at 703-683-0683, or send e-mail to press@eeicom.com.

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