Whether you're an editor, writer, designer, public relations specialist, or marketer, this workshop will help you connect with all your audiences. We all know that we must reach diverse audiences with inclusive publications. But even the best-intentioned communicators can end up insulting the very groups they want to reach. In this class, the author of Designing Across Cultures will show you how to connect with appropriate visual imagery and words. Other topics include:

• Designing "one size fits all" publications when your budget won't permit targeted publications
• When not to send ethnically targeted messages
• How many people representing which cultures you should show in your publications
• Risks you run with publications and events that salute Black History and Hispanic Heritage months, and how you can avoid them while still paying tribute
• Why many Asian Americans pay a premium to avoid the number 4 in their phone numbers and addresses, and what that should mean to your publications
• The effects of visual imagery on attitudes and behavior, and how to use it carefully

NOTE: You will receive a copy of Designing Across Cultures and the instructor's one-on-one evaluation of a work sample you bring to class.

• Effective Business Writing
• Microsoft PowerPoint 2003 - I
• Writing for the Web I