Persuasive Communications in Marketing and Public Relations Training

2 days, Lecture, 1.2 CEUs, $1,065

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This course is designed for department heads and project managers as well as mid-level communications professionals who want to expand their public relations and marketing skills. The first day will give you a fresh but proven approach to making sure your written and spoken communications are persuasive and more successful in achieving the results you want. Day 2 applies this basic approach to either marketing or public relations/public affairs in separate breakout sessions. Topics include:

  • Defining marketing and public relations
  • Effective writing techniques
  • Branding
  • The marketing communications plan
  • Public relations tools
  • Identifying audiences
  • Special public relations functions

Now on a GSA Schedule, GS-00F-0084N

Class Dates and Times

Alexandria, VA
Session # Dates Times Instructor Add to Cart
06430-1Z Feb 23 - 24, 2009  (Mon-Tue) 9AM-4PM Laura Stein
 

Like what you see here but the courses aren’t just right for your group? The course is what you need but the dates don’t work? We can customize all our courses and deliver them at your location or ours. Please contact our custom training team for more information. Click here for our custom training inquiry form.

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