Home > Training > Classes > EEI - Creating Successful Newsletters Training

All newsletters, print or electronic, must meet the needs and interests of audience and publisher. To do this, they must follow a deliberate content formula, contain articles that are tightly and brightly written, and be designed to engage the reader. Learn how to produce successful newsletters by:

• Developing an audience profile
• Developing or refining publishing goals and objectives
• Determining what readers want
• Improving your journalistic writing and editing skills
• Exploring principles of effective publications design

Participants receive Real-World Newsletters to Meet Your Unreal Demands or equivalent.

NOTE: We will also discuss tips on how to work with publishers and how to develop effective production schedules as well as enliven technical material.

Suggested Follow Ups:

• Advanced Copyediting
• Creating Successful Newsletters
• Effective Business Writing
• Effective Presentation Techniques: Public Speaking
• Electronic Editing
• Marketing with E-mail, RSS Feeds, and Blogs
• Strategies of Effective Writing
• Writing News